The site, in detail
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On mobile
A website for a painting company in Sydney's Eastern Suburbs, built to be found in local search: a landing page for each of 44 suburbs, with Google Analytics and Search Console set up to measure what works.
Visit the live siteThe site, in detail
Scroll inside each window to browse the page, or open it full size to zoom in on the details.
On mobile
Bondi Painters offers interior and exterior painting across Sydney's Eastern Suburbs: apartments and units, beachfront homes, strata buildings and offices. In this market people search by suburb, for example painters in Bondi Beach or painters in Double Bay, so one general page for the whole area was not enough. The site needed to answer each of those searches directly.
I designed and built a fast, static website that matches the company's brand, with its logo, colours and photos of its branded vans. The home page presents the full list of services, from colour advice and exterior painting to plastering, rendering, mould treatment and rope access, and links to a landing page for each of 44 suburbs, from Bondi Beach and Bondi Junction to Coogee, Paddington and Woollahra. Each suburb page has its own text, services, nearby suburbs, common questions and a free quote form, and it speaks to what matters in that place: the Bondi Beach page covers how salt, sun and damp wear on paint near the coast, while the Double Bay page covers tall, steep and hard-to-reach properties. I set up Google Analytics and Google Search Console, so the client can see which suburb pages bring visitors and enquiries.
The site is live at bondipainters.com.au with 45 pages: the home page and 44 suburb landing pages across the Eastern Suburbs. Analytics and Search Console are in place from the start, so the figures for visits and quote requests will be added here once there is enough data.