Questions
How much should I spend on ads?
It depends on how many people search for what you offer and what a click costs in your market. I give you a realistic starting budget in the plan. You can start small and adjust.
Do I pay Google directly?
Yes. The ad budget goes straight from your account to Google. I never hold your money, and the ad account is in your name.
Does my website need to be good?
It needs to work well on a phone and make it easy to call or enquire. If it does not, I will tell you before you spend anything on ads.
How soon will I see results?
Ads can start bringing visits within days, but they usually need tuning. I cannot promise a number of enquiries, and I will report honestly on what happens.