Graphic DesignSocial MediaPhotoshop

Graphic design for UC campaigns

Social media graphics — posters, posts, and a podcast cover — for innovation and education programs at Pontificia Universidad Católica de Chile, made in Adobe Photoshop with AI-assisted illustration for some pieces.

METRIC
Social media reach
METRIC
Campaigns and programs covered
METRIC
Total pieces produced
Client
Pontificia Universidad Católica de Chile (UC)
Year
2018 - 2026
Role
Graphic Design
Scope
Social media graphics for innovation, tech transfer, and education programs
The starting point

Graphics tailored to every program.

The Directorate of Transfer and Development, together with EduLab UC (UC's Education Innovation Lab) and the Vice-Rectory for Research and Graduate Studies, constantly launch talks, contests, podcasts, and programs, each with its own identity but all under the UC seal. They needed social media graphics with professional quality and short turnaround times.

What I did

From brief to published piece, in Photoshop.

I designed each poster and post in Adobe Photoshop, adjusting typography, color, and composition to match each program's tone (from academic talks to podcasts and student contests). For some illustrations —like the scenes and graphic elements in more conceptual pieces— I used AI assistance as a starting point, then integrated and adjusted everything by hand to fit each campaign's visual identity.

The result

A growing gallery of published work.

These are some of the pieces already in circulation across UC's channels and programs. The work is ongoing: every new campaign adds more pieces to this gallery. You can follow along at https://instagram.com/transferenciauc

Next case

Docomomo: website for an international architecture conference →